July 7, 2010   |   ISSUE: 1

New Line Medical Unveils Website Redesign

New Site Provides Improved Navigation, Improved Searching, and Rich Content

July 7, 2010 - The New Line Medical website has a new look and additional features designed to improve usability. Intuitive navigational tools, new fonts, and updated graphics and layouts will help user’s access information more quickly and easily.

Visitors to the site will find a new "Corporate Wellness" section on the top navigation bar, which allows for direct access to products related to corporate wellness. To improve functionality, dental supplies, medical supplies, contact us and "Healthy Smile Healthy Hearts" are now displayed more prominently on the page.

Secondary pages also have a new look. The interior navigation has been optimized within each category and a dynamic search function is now displayed at the top of each page. New Line Medical averages over a hundred thousand page views each year. The redesign is intended to ensure that the site remains effective and user-friendly.

Remember September

September is National Cholesterol Education month. Make sure you're up to the test with these special offers from Inverness Medical.

Offer 1: New Cholestech LDX Analyzer

PURCHASE one of the following:

• • 45 boxes of Lipid Profle Cassettes (Item #10-989)
• • 45 boxes of Lipid Profle·GLU Cassettes (Item #10-991)
• • 70 boxes of TC·HDL·GLU Cassettes (Item #10-990)

AND RECEIVE an offer for a deeply discounted Cholestech LDX® analyzer (Item #14-658)

Offer 2: Protect Your Investment

PURCHASE one of the following:

• • 25 boxes of Lipid Profle Cassettes (Item #10-989)
• • 25 boxes of Lipid Profle·GLU Cassettes (Item #10-991)
• • 40 boxes of TC·HDL·GLU Cassettes (Item #10-990)

AND RECEIVE a certificate for a FREE Cholestech LDX® to replace a non-functioning Cholestech LDX® analyzer

For Offer 2, once you have purchased the necessary products, fax a copy of your invoice to 877-888-7800 and include your contact information (name, e-mail, fax & phone number) to receive an electronic copy of your certificate. Technical Support will have your certifcate on file. Certificates expire 1 year from date of issue.

To place your order, contact your yor New Line Medical Represenative. Offers cannot be combined.

New Line Medical Inc, • 800-452-8909

Promotion Dates: July 1, 2010 - Sept 30, 2010